Question

1.

A particular research concluded that approximately two-thirds of all consumers' purchase decisions are made while shopping. Given this fact, which of the following media should be most effective in influencing consumer decisions?

		Nationally televised ads
		In-store media
		Local newspaper coupon supplements
		Parking meter advertisements
		Billboards

2.

Which of the following is an objective of direct marketing?

		To make use of celebrity endorsements
		To maintain customer satisfaction
		To engage in social responsibility initiatives
		To make innovative products
		To increase market diversification

Answer 1

1

The correct option is

B In-store media

2

The correct option is

B To maintain customer satisfaction