Question

Think of Crocs in terms of competencies – not products, not retail locations, not partnerships.

1. Draw a labeled competency tree for Crocs - photograph and post it - as usual, embedded not as an attachment
2. Now on the discussion board offer your assessment of the following questions
   1. What is their core competency?
   2. Explain how it passes each of the three questions in the Core Competency test
   3. What markets, that Crocs is not currently in, could their core competency be applied in?

Answer 1

Other than a responsive supply chain Crocs has many core competencies:
* They thought huge: after the runaway success of their funny looking shoes, Crocs executives took the local company multinational. They purchased many manufacturers plants in Canada and Mexico as well as signing contract manufacturing in Italy Romania and China.
* Their scale allowed them to set up just in time manufacturing in response to the demand.
* Their huge manufacturing base allows them to produce a diversified product line.
* Instead in focusing on fashion, they focused on their core strength: croslite.
Waterproof, light weight and boasts anti-microbial properties, as they have believed that the quality of their unique material and not the look is what would be sustainable in the market place. In case of crocs it s not about a trend, it’s about a highly effective material that can be remade into other hundred products.
* Their distribution strategy allowed them to penetrate multiple worldwide markets in a short time.