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MGT-201: Marketing Management Measuring brand health begins with assessing the consumer influence of advertising and other...

MGT-201: Marketing Management

Measuring brand health begins with assessing the consumer influence of advertising and other forms of marketing communications such as sponsorship and public relations.

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Yes the best way to measure brand health is to communicate with customers using different channels and get their feedback and also the response and impact of customers by the brand advertisements and building good public relations helps to assess what the customer needs and whether they are satisfied with offered set of products available in market of a company.

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