Question

Think of your favorite brand again. What is its value proposition? Has this brand been vigilant about its trademark protection? (You likely will have to do a bit of research to answer this question.) Provide an example of its vigilance or explain why it hasn’t been vigilant in protecting its trademark. How would or does trademark protection add value to the brand? Explain. Come prepared to discuss in live session.

Marketing 4100

Answer 1

Value proposition is a crucial element of the marketing strategy of the company, which appeals the consumers with the company’s offerings and retains them to be the loyal customer of the brand. Apple has one of the most effective value proposition in the market. Apple has positioned its iPhone as an experience. People associate the possession of iPhone as status symbol. They aspire to possess an iPhone to show off about their financial status and exuberant lifestyle. This value propositioning holds the customers with the brand and has strengthened its overall hold in the market.

Apple is quite vigilant about its trademark. The company maintains a dedicated Trademark list . There is also a structured template of guidelines for the company’s trademarks and copyrights. The company’s logo cannot be used by any other company to promote their products or services. This is so because Apple has trademarked its logo and only the associated companies can have access of the same.

Trademark protection does add value to a company’s brand. The company is able to clearly communicate with the customers with the help of trademark protection. Consumers can directly related to the company and its offerings if it is protected via trademark protection.