Question

for this assignment you will develp a brand and logo that stands out from the competitors and that takes into account the current trends in that industry,

The requirements for your paper are: 

Choose a product category below:

o New Line of Eyeglasses

o New candy bar

o New line of energy drink 

Next, create a brand name for your product category. The brand name should be appropriate for the product category. Provide a brief rationale for your brand name’s appropriateness for the product line. 

Using the internet conduct research to identify 3 key competitors and make a case for why your brand name will stand out among the competitors identified. Note the changes or current trends of the industry you are choosing to focus on with your product category. 

Finally, design (a hand sketch is fine) a logo that communicates your brand name and product category, and that will fit nicely on your product’s packaging. Describe the type of reaction or connection you want your customers to associate with your logo and your brand/product.

This submission will be 1-2 pages with creative (logo design), double-spaced (excluding cover and reference pages), APA formatted pages and source

Answer 1

Product category selected - New candy bar

Brand Name - Crisp delight

Product description - Crisp wafer biscuit coated with nutty, medium dark chocolate. A person would experience three tastes in one bite i.e. the crispiness of wafer, course feel of nuts and smoothness moderately bitter taste of dark chocolate.

Competitors - Coffee crisp by Nestle, Kit Kat by Nestle and Hershey in U.S. and Perk by Cadbury.

Description - Our product "Crisp delight" will be designed to touch the hearts of people of all ages. This would also include nutritional values of nuts. Also, the dark chocolate has been proved to be advantageous for heart-health. Hence, parents would support their children consuming this product. Also, this would mean that, people with heart problems, weight issues and high blood sugar would prefer our Crisp Delight. This is in line with the current trends of nutritional well-being and awareness.

Logo -

The logo is designed to create to tempt customers. The richness of chocolate and crispy wafer will create a sense of surprise for consumers.