Question

Marketing Analytics

today’s marketing tools and consumer behavior is changing.

Topic is Google Analytics for answers all questions

1. Explain what this tool is and why this is used today in marketing analytics

2. Explain what are the benefits and limits of using this tool to analyze data

3. Provide graphics and screenshot examples on what this tool can measure and why knowing that is important for a company or a team

4. Explain what you can learn about consumer behavior currently through this tool

5. Explain how using this can help you make certain business decisions

6. Explain what you envision will change in the future and why based on research

Answer 1

1

Google analytics is a clickstream analytics tool from Google. It records the various user interactions on a web page and can be used to dig up insights on user behavior, purchase behavior, website performance, A/B analysis and more. Overall Google analytics helps website owners and caretakers to analyze various different data about the website.

2

There are several benefits of using Google analytics. They are

• It is easy to use and plenty of help and documentations are available (from Google and third parties)
• Free to begin with and the free version works for most of the organizations
• Can be customized to various degrees and can suit different types of websites

There are some drawbacks as well. They are

• It is quite generic and often becomes target of spam click counts
• The paid version is extremely expensive starting upwards of $150,000 per year
• Comparatively a generic tool when seen beside specialty tools such as Omniture, Mousclick, Woopra, etc.