Which of the following is a potential benefit of forming a strategic alliance? It primarily helps...
Which of the following is a potential benefit of forming a strategic alliance?
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It primarily helps both firms in accomplishing their short-term operational goals. |
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It enables one of the organizations in the alliance to gain a competitive advantage over the other. |
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It leads to market expansion and greater penetration of current markets. |
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It typically reduces the market risk of introducing a new product. |
Homework Answers
Here is the correct answer and explanation
Answer: c) It leads to market expansion and greater penetration of current markets.
Topic: New Product Planning and Development Process
Blooms: Understand
AACSB: Analytic Level of Difficulty: Medium
Explanation: A strategic alliance is a protracted-term partnership among two organizations designed to perform the strategic dreams of both parties. Ability blessings to be won from alliances consist of (1) improved get admission to to technology, funding, and records; (2) marketplace growth and greater penetration of contemporary markets; and (3) de-escalated competitive rivalries.
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