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Question 18 Most standard portfolio analysis methods evaluate SBUs on the ________. potential for niche or...

Question 18

Most standard portfolio analysis methods evaluate SBUs on the ________.

potential for niche or global marketing

degree of product differentiation

strength of the market or industry position

accessibility to rural markets

number of successful business acquisitions
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Dear student...Thank you for using HomeworkLib...answer is strength of the market or industry position

SBUs are evaluated on two important dimensions as per most standard portfolio-analysis methods

a) the attractiveness of the SBU's market or industry

b) the strength of the SBU's position in that market or industry.

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