Question

How important was the Super Bowl commercial in drawing attention, building awareness and creating excitement toward a brand? What type(s) of learning was involved?

Answer 1

Super Bowl XLVI is an unforgettable experience for die-hard football supporters, business and general sports enthusiasts. One short year of looking back. The Green Bay Packers defeated the Pittsburg Steelers in Super Bowl XLV; the game was watched by an estimated 111 million viewers (that is, consumers). No company gets the huge amount of viewership at any other time during the year. Super Bowl Sunday comes with strength Power for attracting viewers; power to catch attention; power to get customers to sit down and watch commercials

If a advertisement doesn't encourage customers to purchase the commodity, it won't succeed. If it doesn't boost sales, a amusing and/or unforgettable Super Bowl ad is a waste of time and resources. The total cost estimate of Super Bowl commercials is $3.5 million, according to the Associated Press; that's a significant blow to the advertising budget. The ads are a part of the trifecta Super Bowl. One wants to be unique and sarcastic about the advertisements. Also the very bad ads are being debated at the office on the following day over coffee.

Super Bowl advertisements resonate with the target audience. More than just the product, these advertisements communicate; confidence, loyalty and engagement are key components between the brand and its consumer / viewer. A few firms regularly produce high-quality, fun and efficient ads (i.e. ads that entices customers to buy the product).