Joe Brown, a 30-year veteran market researcher, is ready to
enter the coffee shop business. He has some key research
questions:
• What markets in the United States hold the most promise for a new
coffee shop?
• What type of location is best for a coffee shop?
• What is it that makes a coffee shop popular?
• What coffee do Americans prefer?
• How would consumers respond to coffee delivery?
The Internet offers considerable information from studies on taste
done by individual researchers, usually themselves as the only
sample respondent. Joe doesn’t find much on consumption patterns
and the number of coffee shops around the United States. Joe
wonders about the relevance of previous research and questions
whether he is capable of doing any primary research himself. He
considers hiring someone to do a feasibility study for him. Maybe
doing research is easier than using research.
PLEASE ANSWER THE FOLLOWING QUESTIONS.
3) How relevant are the coffee taste studies cited above?
Explain.
4. What flaws in the coffee taste studies should Joe consider in
trying to weigh the merits of their results?
3. The coffee taste studies are somewhat relevant. Although the taste studies showcased the top four places to get coffee, there are many more locations that were not taken into consideration. The results of both the taste tests yielded different conclusions. The taste tests focused on chain coffee shops but Joe will be opening a local type shop. Also Joe would most likely have his own black coffee flavor so the taste studies would be more irrelevant in this situation unless Joe was wanted to replicate a coffee recipe from one of the major chains.
4. One of the taste studies had a headline that poked fun at Starbucks which might mean that there is a negative bias towards Starbucks. In that same study the author took prices into consideration when determining the best tasting coffee. Another flaw would be that the studies did not taste any other type of coffee except black. Also the coffee was just tasted once instead of multiple times to see if the coffee was consistent or if it was just an outlier.
Joe Brown, a 30-year veteran market researcher, is ready to enter the coffee shop business. He...
Joe Brown, a 30-year veteran market researcher, is ready to enter the coffee shop business. He has some key research questions: • What markets in the United States hold the most promise for a new coffee shop? • What type of location is best for a coffee shop? • What is it that makes a coffee shop popular? • What coffee do Americans prefer? • How would consumers respond to coffee delivery? The Internet offers considerable information from studies on...
Please read the article and answer about questions. You and the Law Business and law are inseparable. For B-Money, the two predictably merged when he was negotiat- ing a deal for his tracks. At other times, the merger is unpredictable, like when your business faces an unexpected auto accident, product recall, or government regulation change. In either type of situation, when business owners know the law, they can better protect themselves and sometimes even avoid the problems completely. This chapter...