Question

1. Video marketing covers two main approaches:
   1. Shareable content and paid advertising.
   2. Video content and video ads.
   3. Educational content and Entertainment.
   4. Presentations and Product advice.

2. The process of distributing and getting search coverage for a video is called:
   1. Video search engine optimization.
   2. Vlogging.
   3. Going ‘Viral’.
   4. Video syndication.

3. Three principles of video creation that may increase the potential to go viral include making the content:
   1. Unique, universal and ubiquitous.
   2. Enticing, short and interesting.
   3. Remarkable, unique, trending topic centri
   4. Shareable, short and succinct.

4. The first step in video production is:
   1. Choosing a platform.
   2. Determine the KPI’s.
   3. Plan the concept.
   4. Identify your audience.

5. The difference between optimizing video from text content is:
   1. A greater reliance on tags and titles for key words.
   2. Greater reliance on relevance.
   3. Never use provocative comments to encourage discussion.
   4. Minimal control over the static image shown.

6. In addition to the standard web analytics, YouTube video analytics additionally provides insight on:
   1. The specific geographic region a view is from.
   2. The specific second when people stop watching the video.
   3. The days of the week the video is most popular.
   4. The keywords used to locate the video.

7. In addition to standard content search optimization tactics, video SERP considerations include:
   1. Playlist additions.
   2. Titles, Tags, comments and channel views.
   3. Embeds, subscribers and age of video.
   4. All of the above.

8. Adverts that appear to the right of a YouTube video currently being watched by a viewer is called a:
   1. TrueView In-Search.
   2. TrueView In-Stream.
   3. TrueView In-Display.
   4. Play next.

9. ______________ and _______________ are forms of pay-per-click video promotion:
   1. InDisplay, In-Stream.
   2. InSearch, InDisplay.
   3. InStream, InDisplay.
   4. InSearch, InStream.

10. In addition to tags and inbound links, search engine keyword evaluation for video includes:
    1. Playlist additions and Descriptions.
    2. Channel names and titles.
    3. Paid marketing adverts.
    4. Embedded links and subscribers.

Answer 1

1. Video marketing covers two main approaches - b. Video content and video ads.
2. The process of distributing and getting search coverage for a video is called: - d. Video syndication.
3. Three principles of video creation that may increase the potential to go viral include making the content: d. Shareable, short and succinct.
4. The first step in video production is: d. Identify your audience.
5. The difference between optimizing video from text content is: a. A greater reliance on tags and titles for keywords.
6. In addition to the standard web analytics, YouTube video analytics additionally provides insight on: b. The specific second when people stop watching the video.
7. In addition to standard content search optimization tactics, video SERP considerations include: d. All of the above.
8. Adverts that appear to the right of a YouTube video currently being watched by a viewer is called a: c. TrueView In-Display.
9. ______________ and _______________ are forms of pay-per-click video promotion: a. InDisplay, In-Stream.
10. In addition to tags and inbound links, search engine keyword evaluation for video includes: c. Paid marketing adverts.