Question

what is the challenges and recommendation os Yakult probiotics drink

includes natural disater, change in condumer buying behavior, high rivalry of competition and heavilty dependent of technology

Answer 1

Yakult is a probiotic drink which contain a large number of useful bacteria, which are useful for human body and they must be in our gut and brings in many health benefits. These drinks help in maintaining the healthy number of useful bacteria in our intestine which are normally lost due to medication mainly.

Because of its content have live bacterial it becomes very challenging to store and transport these products, as these products need a temperature below 10 deg. Celsius right from manufacturing to consumption in order to keep the bacterial alive. This unique nature of the products makes it very difficult to warehouse this product and this product has also got shorter shelf life. However, there are resources through which the loss can be minimized and quality products can be made available to consumers with complains on quality and its hazards.

These are the challenges and recommendation for Yakult probiotics drink

Challenges	Recommendations
Natural disaster	Get the product and its warehouse insured. Keep small warehouses and at multiple location as it is also required because of nature of product which has to be kept at temperature-controlled environment.
Change in consumer behaviour	If there is change in consumer behaviour like consumer started preferring readily available products at home over these products or they started looking for probiotics which are specific to any disease rather than general in nature, under such case company should foresee the behavioural change and should act accordingly. Like if customers are looking for homemade readily available products then company should work on reach and price of products. While if customers are looking for disease specific products then either company should look for new such product or they should create awareness on why customer should prefer broad one over specific one.
High rivalry of competition	As the competition will increase in industry of probiotics, yakults should maintain its technological leadership and constantly evolve the products as per customer preference and feedback.
Heavy dependency on technology	Since the dependency on technology is too much therefore, Yakult should try to safeguard the technologies by patenting the same and should look for alternatives which gives them competitive advantage over rivalry.