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MKT 571 Consider product line offered by your local McDonald’s franchise. Discuss examples of product width,...

MKT 571

Consider product line offered by your local McDonald’s franchise. Discuss examples of product width, length, depth and consistency offered by this company and what the company may consider in defining its product mix.

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In my local McDonald's franchise, the width of products are quite large with burgers, wraps and other snacks being offered in combination with drinks such as cola, cold coffee and other aerated drinks. The depth of the product range is also quite good as each category has a light and a full meal variety that can be ordered as per customer taste.

The consistency of products is quite good with quality ingredients in food and service quality standards being maintained. The company should consider its service quality a differentiator with good product placement in combination with a wide array of alternatives.

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