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Identify common CRM - marketing approaches from the list that follows: (select all correct answers) Group...

Identify common CRM - marketing approaches from the list that follows: (select all correct answers) Group of answer choices up-marking Up-selling Bundling Cross-selling down-listing

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Answer #1

Up-selling

Cross-selling

Up-selling is that kind of marketing approach that aims at encouraging the customers to go for an higher-end product that what the customer is otherwise intending to purchase while Cross-selling is a marketing approach where the invitation is given to the customers to go for alternative or complementary products from the choices available before them. Hence, in CRM, these two approaches ensures that additional value are offered to the customers than exposing them to only such products that they are aware since before. These two are hence the common CRM marketing approaches.

The other options, Bundling and down-listing are not favorable to CRM. Down-listing is not a marketing approach while bundling is common when the one product is sold with that of the other as a bundle at a discounted price.

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