Question

Health care providers increasingly are relying upon marketing as a means of overcoming growing competition. Competition-oriented marketing necessitates a comprehensive analysis of the competitive setting. explain why competitor analysis is so instrumental in the strategic management process. List the pros and potential barriers of the competitor analysis and competition-oriented marketing campaigns.

Answer 1

To overcome the growing competition marketing plays an important role. It is important to do competition analysis before marketing the health care services.

By doing competition analysis the health care providers can know the strength and the weakness of there competitors and accordingly they can take competitive advantages.

Pros of competitor and competition oriented marketing.

1. By doing competitor analysis and competition oriented marketing we can take competitive advantages.

2. We can know about the services the competitor is providing.

3. We can know about the fees charged by the competitors

4. It helps to know that what is the level of footprints in competitor's business.

Barriers of competitor analysis competition oriented marketing.

1. It is a challenge to know ' who is your competitor?'

2. It is a challenge to know' how it influence your business '

3. To what extent it affects your business so that you can prepare strategies to counter it.