You are the marketing manager for the Bowflex Revolution Home Gym. You believe the product appeals...
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You are the marketing manager for the Bowflex Revolution Home Gym. You believe the product appeals to both men and women. As you develop the marketing strategy, what differences might you consider in the product based on whether a man or woman is buying? What about the marketing communications (message, choice of media)?
Homework Answers
I would like to answer this question based on the assumption that the customers arriving at Bowflex Revolution Home Gym is around 20-60 years of age
I would like to different packages for Men and Women based on the genralized current needs of them
For Men:
1. Most of the Men wants to stay fit, so the offerings here should be 'stay fit' packages like, Boxing, Body building etc.
For Women:
1. Most of the women come to gym for weight reduction and get in shape, so the offerings should concentrate on weight reductions like, Zumba, light weight exercises etc.
As it is social media driven age, the mode of communication should be through Google ads, Facebook abs, bing ads and also use the conventional print media advertising to meet the local customers effectively
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