Question

Your phone stopped working and you use your phone for calls, texting and checking emails. You...

Your phone stopped working and you use your phone for calls, texting and checking emails. You went to the store to buy a cheap phone that just serves your needs but ended up buying a $1500 top of the line phone that does way more than what you need and also is very stylish. What need did the new phone satisfy?

Need recognition
Cultural needs
Functional needs
Demographic needs
Psychological needs
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Answer #1

According to the given scenario, the consumer is satisfying his psychological needs because psychological needs mean extra fulfilling of needs like a luxury or costlier items.

Here the person can buy a simple phone for fulfilling his needs but he ends up in buying even more expensive

Functional needs are to just satisfy basic needs for survival.

So here the answer is psychological needs

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