Question

IFE and EFE for general electric

Answer 1

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IFE of General Electric
Strengths	Weights	Rating	Weighed Score
Strong brand	0.09	4	0.36
Strong marketing and advertising of products around globe	0.07	4	0.28
Strong Innovation	0.1	5	0.5
Supplier Base - Reliable	0.08	4	0.32
Strong Product Portfolio	0.09	4	0.36
Strong Dealer Community	0.08	3	0.24
Go To Market Strategy	0.07	4	0.28
Customer Satisfaction Level	0.04	4	0.16
Track Record of Integration	0.04	3	0.12
Weaknesses	Weights	Rating	Weighed Score
Outside Core Business Success	0.1	1	0.1
Financial Planning inefficient	0.09	2	0.18
Gaps in Product Range	0.08	2	0.16
Present Business Model and Organization Structure	0.08	1	0.08
Marketing or Product	0.09	1	0.09
Total	1.0		3.23

EFE of General Electric
Opportunities	Weights	Rating	Weighed Score
Core Competencies	0.13	4	0.52
Packaging	0.1	4	0.4
New Projects	0.05	4	0.2
New Technology	0.14	4	0.56
Advertising of unpopular products	0.03	3	0.09
Gap between Competitors	0.1	4	0.4
Weaknesses	Weights	Rating	Weighed Score
Rising Pay level	0.03	4	0.12
No Regular Supply of Innovative Product	0.1	4	0.4
Seasonal Demand of high profitable product	0.09	4	0.36
Intense Competition	0.12	4	0.48
Liability Laws	0.11	3	0.33
Total	1		3.86