Question

True/False

____13. Customers who buy the same brand in a certain product category are engaged in brand loyalty.

____14. Saks Fifth Avenue can be considered as an upper tier department store.

____15. Cumulative attraction means that similar stores will draw more customers than any one store could by itself.

____16. Generally speaking, merchandise kiosks help a mall to use vacant space and to provide a more varied merchandise assortment.

Answer 1

13. True. Customers repeat brands due to brand loyalty

14. True: Saks Fifth Avenue is an upper tier department store present in upscale regions like Manhattan and selling upscale brands

15.True: Cumulative attraction means multiple attractions located together draw more crowd than if located sparsely

16. True: Merchandise kiosks are temporary set-ups in mall vacant areas where shops cannot be operated. They utilize the vacant floor space as well as increase the total offerings of the mall