Question

Crayolas Strengths: Crayola is a very well established and highly trusted company. Children ages of 2 to 10, their target market, love Crayola products and demand for them. Another strength of Crayola is that they have built a highly successful distribution system. Their products are readily available anywhere, including grocery stores, drug stores, internet sales, doctor office’s, schools, gas stations, airports, hotels, restaurants, and many more. One of the major components of Crayola’s success is that they have been in service for many years and are constantly building new products that help diversity their company.

In what ways are Crayolas strengths also their weaknesses??

Answer 1

Crayola’s major drawback in terms of diversity would be that of their target market. Possibly, they could diversify the Target market itself to include the teenage group as well, into their business. For example, teenagers from 13-18 years group, also form a significant part of ‘academics and learning’. Their products could cater to this crowd as well. But as of now, it may be a drawback. In addition, they could also diversify into the online space by offering ‘knowledge based’ study materials and other allied activities, something that has yet not been explored by them in a major way. However, too much of diversification may also be a witness. Crayola may merge few of their product lines to make their principal products more highlighted to the public rather than bringing forth too much of options before them.