One advantage that direct marketing holds over more conventional forms of mass marketing is that it...

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One advantage that direct marketing holds over more conventional forms of mass marketing is that it...

One advantage that direct marketing holds over more conventional forms of mass marketing is that it can identify and serve more-specific segments of the population. T or F

business Operations-Management

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Answer 1

Answer #1

1. TRUE

Since direct marketing can be used by a company based on segments and by dividing the prospective customers into groups, it can create a more direct outlook for the process.

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Answer 2

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One advantage that direct marketing holds over more conventional forms of mass marketing is that it...

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