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Describe the link between resource positioning and entrepreneurial venture launch. Is this always necessary? Provide evidence...

Describe the link between resource positioning and entrepreneurial venture launch. Is this always necessary? Provide evidence from external sources that support the necessity or debunk the idea.

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Answer #1

Resource are of various types -

1) Money

2) People

3) Infrastructure

4) and the list goes on...

Resource Positioning is the first stage before the launce of entrepreneurial venture. Until and unless right resources are correctly made operational/positioned, the venture will not be successfully launched.

Take the example of OLA. It had plans to launch a cab aggregator services world wide .

1) It got money from various investors backing the venture (1st Resource)

2) It then got the Driver as partners before the launch (People - Resource)

3) It set up its application inorder to enable customers to book the cab (Infrastructure - Resource)

All the resource positioning in place before launching the Cab to the public for use.

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