Question

Defend ONE of the following statements:

Brand extensions can endanger brands. Brand extensions are an important brand-growth strategy.

Your original response is due by 11:55 pm EST on Wednesday, and then reply to another student’s post by Sunday at 11:55 pm EST. The required length for your original posting is 350 words

Need wihout plagarism and references please also don't provide answer which is already in Chegg.

Answer 1

Brand extensions are an important brand-growth strategy, as it brings many benefits to the brand and eventually the organization. Some of the advantages are:

1. It can increase the reach of the existing brand name
2. It has the ability to bring new customers into the brand franchise and help in expanding the market coverage
3. It can help in improving the image of the brand