Question

An example of vertical integration is:

a) Apple relying on third party developers to populate its app store.

b) Starbucks granting Nestle the rights to market consumer goods globally.

c) Amazon Air, a fleet of jets exclusively operated by Amazon for its delivery services.

d) Darden Restaurants maintaining four different supply chains

e) None of the above

Which statements are true about benchmarking?

a) Firms may benchmark themselves against firms outside their industry

b) Benchmarking develops a target and standard for a firm to compare performance.

c) Internal benchmarking diminishes teamwork by creating internal competition.

d) A quality tool for benchmarking is a Fish-Bone chart

e) Benchmarking can be used to evaluate supply chain management strategies.

I. a, b, c     II. b, c, d    III. a, b, e  IV.  b, d, e             V a, b, d

Answer 1

1. Benchmark is the practices of business processes comparison between the industries .
2. it measure the industries performance of products and services against the other industries.
3. option v is true in above statements.
4. it improves the cost structures and internal processes