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2. What are the key success factors for companies operating in or seeking to enter the...

2. What are the key success factors for companies operating in or seeking to enter the activity tracking industry? What are the most important elements of Fitbits competitive strategy?

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2. Some of the key success factors for companies operating in or seeking to enter the activity tracking industry are:

  • Cost-efficient
  • Security/Safety
  • Create a new or unique tracker
  • Customizable/Simplicity

Some of the most important elements of Fitbits competitive strategy are:

  • Wide range of trackers for health fitness
  • Their website and app
  • The Fitbit community and friends and family interaction
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