Question

in terms of value chain:

what are a the three top things Dicks Sporting Goods as a company spends their capital on?

Answer 1

According to Porter , An organization must focus on two set of activities these are

1) Primary activities including inbound logistics, operations, Outbound logistics, sales & Marketing, and service part.

2) In secondary activities, Human resource management, procurement, infrastructure and technology will come.

As per my view, Dicks sporting goods should spend their capital on following three areas:

1) Logistics development because it will offer it a chance to compete in the marketplace with higher leverage in the cost of operations.

2) Human resource development activities because people are most valuable assest for getting competitive advantage in the marketplace.

3) Sales and marketing, It is one of the core functions which must be done with focus as well as with hard commitment.