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In the context of the types of buyers, which of the following is a difference between...

In the context of the types of buyers, which of the following is a difference between business markets and consumer markets?

a. Business buyers tend to be more in number as compared to consumer buyers.
b. Unlike the demand for goods in business markets, the demand for goods in consumer markets is highly volatile.
c. Business markets are less complex than consumer markets.
d. Unlike buyers in business markets, buyers in consumer markets are trained as purchasing agents.
e. Business buyers tend to be larger in size as compared to consumer buyers.
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Answer #1

The correct answer is option C, i.e.  Business markets are less complex than consumer markets is a difference between the two types of markets. Business buyers tend to be smaller in number as compared to consumer buyers and usually have a well-established trusted relationship with business sellers after establishing the quality of their service and reliability. This makes the market less complex as compared to consumer markets.

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