Question

What needs to happen for Google to go back into China? Google seems to have burned its bridges in China and created animosity with the Chinese
government. What was management and the Board thinking?

Answer 1

First of all, Google needs to develop another search engine that supports the censoring in speeches. The latest report has disclosed the fact that Google has started working on a censored search engine for its customers in China, where freedom of speech and freedom of the internet are under the censorship of legislators and governments.
Secondly, the company needs to develop translation and file management mobile applications for the Chinese market to grab the attention of the customers.  
Thirdly, the company needs to communicate the government of China to align the aims and objectives of Google team along with the existing internet regulation in China. It will help the company to restart its business in China legally.
The management and board of Google initially thought of withdrawing its business from China because of its censorship on internet use in 2020. However, the administration has changed its plan after eight years of the decision aiming to grab the Chinese market again. The company has started its marketing plan to grab the market again after 2010. The company is planning to open a research market in China along with a translation app and file management application to enter into the Chinese market. Currently, Google has more than 700 employees in China. The company is currently expecting to triple its customer within three years of its business.