Question

Could you provide an related industry example of marketing success and incorporate industry research beyond the textbook?

Please answer in 3 paragraphs, 6 lines each using APA where possible. (Please NO Bullet points).

Answer 1

Uber is a company that is mainly based on technology and mainly involved in facilitating the service related to transportation and food delivery over 50 countries worldwide. The company was started in 2009 an UberCab having its headquarter in San Francisco. The business of the company started as the transport network organization which provided employment to the licensed taxi motorist.

Uber has not seen only a riding company but Its service is most widely used in the USA and it is seen as the most successful company in the Mobile Ride-Hailing Services. The success of this organization can be seen partly due to its first-mover initiative. A first-mover organization is one that has offered its services in a certain category for the first time and this initiative facilitates the fir a competitive advantage with respect to its other following firms. Having the first-mover benefit, the firm can be seen as the leading fir in knowledge sharing, technological advancement and offering unique services to the customer. It is observed that the customers are more loyal towards the first mover companies which offer the service for the first time. The rival firs will have a lot of difficulties in dealing with the competition offered by the first-mover firm.

Uber being initiated in the year 2009 was the first company that offered app-based cab booking on a large scale and it met a lot of success. Ever since the company was initiated, it has been seen as the most recommended Mobile Ride-Hailing service despite having a lot of scandals and competition and it is primarily due to the loyalty of the customers that resulted from the first-mover advantage.