Question

Business Case situation: You have decided to explore the idea of opening your own pet food and supplies retail store. You have 10 years of retail management experience, a college diploma in business and a strong love for animals. You currently live in the Toronto area – but are willing to move. You are leaning towards serving the higher end of the market – but are not sure. You want to provide a good range of products, maybe focused more heavily on higher quality goods that cater to other pet lovers like you. At the same time, however, you know the value of a dollar and that everything seems very expensive. You are a bit unclear on the specific direction you should take. You know that a great deal of research and analysis is needed to better understand the opportunity, formalize your mission/goals and shape your business. Your research will also help inform how your business may grow. You also know that at the end of the day, you may need to make very important assumptions – some of these at a very high level. Indeed, you know from your time as a student that the perfect set of relevant research may be unavailable or incomplete.

Please write a marketing and sales management plan for the scenario (500-750 words)
This section will offer a detailed explanation of my sales strategy, pricing plan, proposed advertising and promotion activities, and product or service's benefits. This is where you will outline the business's unique selling proposition, describe how you're going to get your goods and/or services to market, and how you're going to persuade people to buy them. You will ultimately be answering the question: why should people buy from me over my competition?

Answer 1

As you are a pet lover,you will be very passionate towards making food and catering them to other pet lovers like you.

As it is a business,you should set the price at cost plus profit basis.you can use retail outlets to sell your products.You can use newspaper advertising and social media advertising to promote your product.The food you produce should make sure that,it doesn't affect the health of the animals adversely.At the same time , remember of Corporate Social Responsibility.You can persuade the people to buy your products by highlighting the benefits of your product.people should buy from you because they focus on who you are,as you too are a pet lover