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One of the big dangers in crafting a competitive strategy is that managers, torn between the...

One of the big dangers in crafting a competitive strategy is that managers, torn between the pros and cons of the various generic strategies, will opt for "stuck in the middle" strategies that represent compromises between lower costs and greater differentiation and between broad and narrow market appeal. True or false? Explain your answer.

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False. Whether managers would go for a combination of the different standardized approaches is not to be seen at all as a threat. It is necessary for companies to change their strategies with changing markets and this may entail a combination of two or more strategies. Instead of being straitjacketed by "pure" tactics, the wise approach would be to adapt to the market and the opportunities present in it.

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