Question

From the Euromonitor International reading on Global Consumer Types (2019), which one of the ten segments would be best to target for a new home security system that would be linked to an app? Explain why you think it would be a good segment to target around the world.

Contract manufacturing is also known as outsourcing.

True

False

International marketers cannot afford to be __________________ as they interact with a multitude of political and legal systems, including their own at home.

		geocentric
		polycentric
		ethnocentric
		multicentric
		none of the above

Which nation is the world’s largest exporter?

		United States
		China
		Netherlands
		Germany
		Japan

The World Bank was initially intended for:

		financing postwar reconstruction and development in Japan.
		financing postwar reconstruction and development in France.
		financing postwar reconstruction and development in Italy.
		financing postwar reconstruction and development in Europe.
		financing postwar reconstruction and development in Russia.

Answer 1

1) true

2) ethnocentric

3)china

4)financing postwar reconstruction and development in europe