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The Amazon and Whole Foods merger looks to be a game changer for the grocery industry....

The Amazon and Whole Foods merger looks to be a game changer for the grocery industry. Kroger currently holds the largest market share of this industry in the United States. You are an executive at Kroger and are watching the Amazon–Whole Foods merger unfold. What is your next move?

a. Kroger's online ordering service Pickup (formerly ClickList), shows positive and consistent growth in popularity with Kroger customers. To keep step with Amazon, Kroger needs to invest serious effort and funds into making it a superior app for its customers.
b. The recent launch of its grocery delivery service is in keeping with market trends. Additionally, further exploration of driverless delivery must be a priority at Kroger.
c. The need to closely follow market trends is never far from any grocery industry executive's mind. A serious growth in consumer interest in and purchase of organic foods is one of those trends. Investing in this area of organic offerings must be a priority for Kroger.
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a. Kroger's online ordering service Pickup (formerly ClickList), shows positive and consistent growth in popularity with Kroger customers. To keep step with Amazon, Kroger needs to invest serious effort and funds into making it a superior app for its customers.

The next step would be to improve the existing aspects of the organization that includes the online application and help them develop as a power and an effective competitor even after the merger.

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