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As part of the Marketplace Simulation, marketing plays a significant factor to have a successful business....

As part of the Marketplace Simulation, marketing plays a significant factor to have a successful business. There are different marketing strategies such as Business-to-Business (BTB) and Business-to-Consumer (BTC). Would social media marketing work best with BTB or BTC? Explain?

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Social media marketing although works both for b2b and b2c but in today's context it is more relevant towards B2C. Social media works best for b2c because of lead management. In social media the lead and offerings can be curated according to the profile targeted. The offerings through social media can be marketed and tweaked as per the likes and dislikes of the individual targeted profile. The same cannot happen in the b2b setting and b2b social media marketing stops at generating target content and webinars.

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