Question

Hi

please I want unique answer and not from internet...

because of plagiarism will reject.

my teacher said you can take Iphone or PlayStation example or any product from Galaxy and Huawei

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ASSIGNMENT-2                                                      

Weightage:   10 marks

Learning Outcomes:

1. Ability to carry out objective and scientific analysis of consumers’ needs and wants (Lo 2.3 & 2.6).
2. Ability to collect, evaluate and synthesize consumers data to make objective and informed marketing decisions (Lo 2.7).

Assignment No: 2            

CRITICAL WRITING

Today, there is a great multitude and varieties of new products available in stores and online, from which consumers can choose. Think about the new products you've seen in the past two or three years, then choose a new product from any category.

Questions       (2×5 = 10 Marks)

1. How would you define the attributes and benefits of the chosen product?

2. Define the core, actual, and augmented product benefits.

3. Briefly describe the steps in the new product development process.

4. Each product will have a life cycle, although its exact shape and length are not known in advance. Explain each step in the PLC.

5. What are the dimensions upon which a company manages its product portfolio?

Answer 1

Answer:-

1)

Critical writing

I will pick the gadget by artificial intelligence organization for intuitiveness.

1) Product qualities and advantages are as per the following:

a) Device is exceptionally little in size.

b) Device can make intelligent any sort of surface.

c) Easy to utilize.

d) Installation is straightforward.

e) Device gives movability.

f) No compelling reason to utilize PC framework.

g) Interactivity is smoother than the whiteboard.

h) Device can be moved to anyplace.

I) Only hello speed web required.

These are a few characteristics and advantages of the gadget.

2)

Center: It is a sound eating regimen nibble

Real: The genuine advantage it is that it won't prompt corpulence and other medical problems like fat and cholesterol

Increased Benefit: The great body shape, being known as a solid individual and self worthiness of practicing good eating habits

3)

The means of new item advancement incorporate age of new thought, conversation about the suitability of the thought, doing individual verification of comparable items, statistical surveying about the adequacy of the item in the market, discovering exchange choices and afterward selecting the best and most doable alternative, pilot in the market and afterward really jump starting out the item in the market.

4)

Item life cycle:

an) Introduction:

Right now turns into the real item to deal in the market. Following things occur at the presentation arrange:

Market is little for the item since it is new in the market.

Need to make a buzz about the item with the goal that potential clients and contenders find a workable pace the item.

Creation costs are high since client base is low.

Benefit will be less or their will be no benefit right now.

b) Growth:

Right now gets a spot in the market.

Deals and incomes are expanded.

Benefits likewise improve due to the ascent in client request.

Mindfulness about the item is made right now.

Creation costs are low a result of expanded deals and more appeal.

Rivalry likewise increments right now.

c) Maturity organize:

Right now are at top point.

Speed of deals eases back down.

Contender's item turns out to be increasingly comparative.

Issues in holding the piece of the overall industry comes right now.

Organizations forcefully attempt rehearses like deals advancement, bringing down of cost, including new items in line and so forth.

This is the most productive stage.

Rivalry additionally increments at this stage.

Piece of the overall industry turns out to be less.

Developments are done in the item to make it extraordinary.

Costs are low at this stage.

Benefits begin diminishing at this stage.

d) Decline organize:

At this stage item is declined by the clients because of progress in client tastes, accessibility of new substitutes, mechanical out of date quality and so forth.

Market is falling right now.

Costs additionally tumble down in the stage.

Organization has not very many choices presently prefer to murder the item or to add more development or to trust that the contenders will leave the market.

5)

The dimensions incorporate coordinating their development with development of organization, income the items convey, creation cost required for every, how much item width and profundity can be overseen.

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