identify four types of marketing strategies based on existing/present market and product . define each strategy
The following are the four types of marketing strategies:
|
Product |
Place |
Price |
Promotion |
|
The product is the one which fulfills the customer needs. |
The geographical area attracts the customers for product deliverables. |
The amount customer willing to pay for the product. |
The brand awareness and recognition is the promotion for the product. |
|
The quality plays a major role in the product development. |
The customer expect good location, transportation etc. |
The price include on the discounts, sales, payment modes etc. |
The benefits of the products are explained to the customers through promotion. |
|
The demand of the product should be increased in the market to increase the sales. |
The target market is efficient for the growth of the company as where the sale increases. |
The price should be affordable, because the customers would always look into the price on purchase of the products |
The television, social media, advertisement, word of market etc plays a major role in the promotion of the product. |
identify four types of marketing strategies based on existing/present market and product . define each strategy
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