Question

A) What would cause increase/decrease for Gross Profit? B) What would cause increase/decrease for Gross Profit...

A) What would cause increase/decrease for Gross Profit?
B) What would cause increase/decrease for Gross Profit Rate?

I was under the impression the two were similar and i am looking for clarification.

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Answer #1

Gross Profit=Gross Profit Rate*Sales

Gross Profit Rate=1-Cost/Sales

1.
Gross Profit would increase with increase in revenue i.e., quantity and price and increase in gross profit rate i.e., increase in price or decrease in cost

2.
Gross profit rate increases with increase in price or decrease in cost

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