Question

Many years ago, Sprint Telecommunications aired an advertisement intended to demonstrate the clarity of reception Sprint customers could expect. The ad showed a rancher, who had used a different company, complaining that he had ordered 100 oxen from his supplier and instead received 100 dachshunds. The mix-up was probably due to the presence of _____ in the communication process.

process loss

poor medium choice

improper network choice

noise

poor encoding

Answer 1

The correct answer is : noise

The mix-up was probably due to the presence noise in the communication process,because the rancher was provided with 10 dachshunds when in actuality he had ordered 10 oxen,This is an example of noise in the communication process from the sender to the receiver which lead to the scenario displayed in the ad.