1. Blogging is most effective in content strategies for _____
Test trialing new product/service features
Promoting events
Highlighting unique features of your product or service
Top-funnel problem solving
Closing deals
2. The explosion of social media marketing over the past few years is evidence of:
Our admiration for brands
The power of relationship marketing
Millennial trust in media
How many friends we truly have
Consumer craving for discounts
3. Which of the following shows the most promise for distinguishing yourself from content clutter?
Backing your claims with scientific proof
Photos of beautiful smiles
Using subscriptions to lock people into your blog
Connecting emotionally
Colorful web design templates
4. The key to spreading your content is getting prospects to
Find, connect with and promote you
Study, learn and buy from you
Turn to, learn from and keep you
Listen to, laugh with and endorse you
Know, like and trust you
5. A test of content relevance should start with the following question about your targeted audience:
Is the content backed up by a secure server?
Are they democrats?
Does the content address a pain point you are solving for them?
Does the content resonate with Millennials?
Do they have the social media technology to read your content?
Ans 1: Top-funnel problem solving
Ans 2: The power of relationship marketing
Ans 3: Connecting emotionally
Ans 4: Find, connect with and promote you
Ans 5: Does the content address a pain point you are solving for them?
1. Blogging is most effective in content strategies for _____ Test trialing new product/service features Promoting...