Question

1. Blogging is most effective in content strategies for _____

Test trialing new product/service features

Promoting events

Highlighting unique features of your product or service

Top-funnel problem solving

Closing deals

2. The explosion of social media marketing over the past few years is evidence of:

Our admiration for brands

The power of relationship marketing

Millennial trust in media

How many friends we truly have

Consumer craving for discounts

3. Which of the following shows the most promise for distinguishing yourself from content clutter?

Backing your claims with scientific proof

Photos of beautiful smiles

Using subscriptions to lock people into your blog

Connecting emotionally

Colorful web design templates

4. The key to spreading your content is getting prospects to

Find, connect with and promote you

Study, learn and buy from you

Turn to, learn from and keep you

Listen to, laugh with and endorse you

Know, like and trust you

5. A test of content relevance should start with the following question about your targeted audience:

Is the content backed up by a secure server?

Are they democrats?

Does the content address a pain point you are solving for them?

Does the content resonate with Millennials?

Do they have the social media technology to read your content?

Answer 1

Ans 1: Top-funnel problem solving

Ans 2: The power of relationship marketing

Ans 3: Connecting emotionally

Ans 4: Find, connect with and promote you

Ans 5: Does the content address a pain point you are solving for them?