Question

Using at least two different media - a newspaper, magazine, television, radio, the internet - choose two ads you consider to be effective and two you find ineffective. Explain your choices. My preference is that you attach a copy of your selected ads but I understand technical limitations and I will not reduce your grade because you did not attach the actual ads. On the other hand, you must be sufficiently descriptive so that I can picture the ads you have selected.  

Answer 1

Two Successful Ads:

Advertisement of Nike: Just Do It, Photo Image Attached for reference, Image Reference from Brand Channel

Description:

During the Year 1980, NIKE created the advertisement statement, that tell “Just Do It”, for further campaign purpose and this statement was very short and simple to attract more audience, and their sales revenue crossed over USD 9Billion and enjoyed competitive advantages with others market player like Reebok, further the statement brings positivity by its meaning, as it means we can achieve something by putting hard and Prompt effort,

Lesson learned that, anything about the statement mentioned, it should clearly shows a positive meaning and perspective, and ask the question like what are the problem of customer can be solved through such campaign and Advertisement statement, what can be offered by the product and Services, whether is that connecting to emotional level for each customer or not?

Advertisement Statement of Coke: Share a Coke, Photo Image Attached for reference, Image Reference from Brand Channel

Description:

The statement for the advertise, was becoming so popular to the minds of customer and such campaign first started during the year in 2011 in Australia, they have further personalized all the bottle with various most popular names in the country, further Coca Cola created option for ordering custom bottle on their website, so Bottles may be written with College logos, somebody’s name, many customers were enchanted by such advertisement campaign and the statement, they have made for the advertisement,

Lesson learned that, Company tried to focus on Individual ownership with full effort and encourage everyone by share a coke approach with whomever’s name on the face of bottle,

Two Ineffective Ads:

Advertisement Statement of Bloomingdale:

Bloomingdale says Spike your best friend’s eggnog, when they are not looking, Photo image attached for Reference, Image Reference from the Wrap

Description with Lesson learned:

Bloomingdale further unable to justify the statement mentioned with the ads, It was later supposed to be funny and quirky and in many extent, look like creepy and offensive advertisement and that created more outrage in the vicinity,

For women, it was frightening and for men, it was embarrassing, and for the victim of date rape, it was definitely horrifying,

Advertisement Statement of Bud Light:

Bud Light stated that “No doesn’t mean No”, Photo Image is attached for reference, Image Reference from the website of Fortune

Description with Lesson learned:

As the phrase No means No is a thing and taking alcohol and get drunk, further create implication that No doesn’t mean No, such Advertisement campaign is really a bad idea, such may fuel rape culture,