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We always hear that we should strive to exceed consumer expectations. Is there ever a time...

We always hear that we should strive to exceed consumer expectations. Is there ever a time where this would not be a good strategic decision? Why is that?

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Answer #1

Exceeding consumer expectations would not be a good strategic decision in the following situations:

1. The expectation is too high and almost impossible for you to reach

2 If your company can't maintain that in the future. Because, by exceeding your customer's expectations, you set a benchmark for yourself as well

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