Question

In what ways have social media and the real-time Web changed how internet users communicate? Have services such as Twitter improved the way we exchange information?

What trends have facilities the emergence of social media, specifically Twitter?

What could be advantages and drawbacks of using Twitter for business?

Answer 1

1) Social media and real time web has transformed the way internet users communicate. It has not just affected personal lives but also the business lives. The one-one transaction which was the sole purpose earlier through other channels has transformed into one to many channel through social media leading to outburst of business usage more effectively into marketing. The one to many communication is not faster, cheaper and accessible to most.

2) As mentioned earlier, the one to many aspect of the communication which was earlier limited to media communication and print media has not been open to public in real time. Corporates and individual let the world know the happenings around in a single tweet to the billion subscribers with ripple effect of mammoth compounding proportions.

3) The biggest trend that have caused to the emergence of platform like twitter is the need of mass communication in an instant. Earlier there was no way of real time mass communication mean, with twitter in picture; it’s just a click away. Not just the businesses but the governments are using the tool to propagate their policies to the masses.

4) The biggest advantage is the massive marketing opportunity and base it provides as an audience to the business. The biggest disadvantage is the spiraling chaos it can create out of an controversy and can quickly impact the brand value of a corporate.