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A firm with pricing power (i.e. a price-maker) estimates that the elasticity of demand for its...

A firm with pricing power (i.e. a price-maker) estimates that the elasticity of demand for its product is __A___. To maximize profits by what percentage above cost should it markup its price? (Show your work). When A is equal to -9.00.

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the markup formula is

markup =-1/(e+1)

e=elastcity

Markup=(-1/(-9+1))

=0.125

=12.5%

it should markup price 12.5 above cost

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