Question

Which of the following is the primary reason firms use competitive marketing​ intelligence?

A. To assess and respond to a​ competitor's social media strategies

B. To understand more about a​ competitor's new product development efforts

C. To gain early insights into competitor moves and​ strategies, and to prepare quick responses

D. To gain an understanding of a​ competitor's channels of distribution

E. To make early decisions regarding pricing strategies of competitor

Answer 1

D. To gain an understanding of a​ competitor's channels of distribution

The primary objective of the same is to ensure that the competitor's channel and it's approach needs to be understood.