Question

Chick-fil-A is an American fast food restaurant chain headquartered in the city of College Park, Georgia, specializing in chicken sandwiches. Founded in May 1946, it operates more than 2,200 restaurants, primarily in the United States.

1. Discuss about the economic and political factors that influence the potential attractiveness of the country you proposed to enter. The table below provides a list of economic and political factors. You can pick several factors (at least three from each category) and discuss them in more detail including what is the selected country’s performance on these factors? Why these factors are important when evaluating the environment of doing business and how do they affect your business in a foreign country?
2. Discuss about the culture of the selected country, and as a manager of your company, provide some advice on doing business in this culture.

Answer 1

Economics fa tors like global uncertainty, inflation, subdued demand and lower per capita income whereas political factors like bureaucracy by government, delays in licensing and strong opposition from other political parties affect potential attractiveness.

Global uncertainty causes recession phases and inflation causes lower consumption while low per capita income also causes lower demand. Similarly government bureaucracy and delays causes higher legal costs and setup costs which thus overrun the total cost of production and scalability becomes challenging.

These factors are very important for evaluation as they gauge market aptitude and headroom for growth amd assess the sustainability of startup given kts current condition and future forecast.

Doing business in India for fast food means hypercompetition market and hence cultural norms like Vegetarian options and cash on delivery is most obvious and regarded. Failure to which can have negative implications. Also pricing has to be competitive rathee than premium.

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