Marketing Information and Research
Research Question
Describe an important question you need to answer or a problem you are trying to solve in order to help Tesla meet its goals and objectives.
Information Needed
Describe the information Tesla needs to make effective decisions about how to answer this question or solve this problem.
Research Recommendations
What research do you recommend in order to provide the
information you need? What research method(s) would you use to get
the information you need? Will it involve secondary data and
research? Primary research such as interviews, focus groups and
surveys? Why do you recommend this research approach?
Customer Decision-Making Profile
Identifying the Customer and Problem
Describe a primary decision-maker in Tesla: who they are, what they like, how they make buying decisions. Describe the primary problem(s) your organization, product or service will help them solve.
Factors Influencing Customer Decisions
Provide a brief profile of Tesla using at least three of the following categories:
Reaching the Customer
Based on this profile, identify 2-3 marketing strategies or
tactics you believe would be effective at reaching this target
segment, and briefly explain why they are a good fit.
Positioning and Differentiation
Positioning and differentiation explain what you want to be known for in the market, and how you are different from competitors.
Repositioning Considerations
Do you recommend a repositioning that improves on what the organization has been using up to this point? Why or why not?
Branding
Brand Description
What is the “brand” you are trying to build? What do people think about this brand today, and how do they experience it?
Brand Promise
What is the brand promise for Tesla? If one hasn’t been defined yet, create one. If you believe the brand promise needs improvement, please suggest how you would refine it. Why is your recommended brand promise a good fit?
Brand Voice and Personality
Describe your brand voice and personality using the is/is never template:
Brand Positioning and Strategy
Make a recommendation about brand positioning and/or branding strategy to help build the brand and contribute to aligning it with what your target segment wants. How will this contribute to the success of your product, service or organization?
Organization – Tesla Product – Electric controlled vehicles (traveler portion), Brand – Model 3 Research Question – Model 3 is based on profoundly separated innovation, however will it be fruitful in creating request from clients who have the choices
Marketing Information and Research Research Question Describe an important question you need to answer or a...
Each PART should be 1–2 paragraphs in length. PART 1: IDENTIFYING THE CUSTOMER AND PROBLEM Choose a target segment for a specific product or service. Describe the typical primary decision maker in this segment: who they are, what they like, how they make buying decisions. Describe the primary problem(s) your organization, product or service will help them solve and what needs or wants your product/service will fulfill. PART 2: FACTORS INFLUENCING CUSTOMER DECISIONS Provide a brief profile of the target...
After you have completed your research, answer each of the following questions in turn following all the general guidelines or written assignments posted in the syllabus. 1. Brief overview of the organizations service/products and a description of their target market. This is important to ensure that your analysis considers the needs of the target market in evaluating their pricing and channel decisions. 2. How do you think the organization arrives at its price? Refer to the Week 6 Overview for...
Think about two research topics related to information systems: one that is applied research, and another that is basic research. I expect to see a two part submission approximately one page single spaced consisting of: Applied research, Basic research and a summary. Part 1 - Provide a 1-paragraph summary of an IS related applied research topic. Argue why the topic is applied research. Describe the data you would collect for your project - be specific, e.g., gender, sales, region, age,...
1. Research Security Information and Event Management (SIEM) What is Security Information and Event Management (SIEM)? (Do Internet research). How do you think SIEM compares to Intrusion Detection/Prevention systems (IDS/IDPS) as described in our textbook? Similarities/differences? Identify an SIEM product, read about it on the vendor’s website, and identify two (2) websites that provide reviews of this product. Would you recommend your identified SIEM product to an enterprise/large organization? Why or why not? Write a brief report of your findings...
This project requires you to conduct research and evaluate an ERP application software and how it interacts with / relates to the Database Management System (DBMS). ERP applications include a class of systems that support decisions on an enterprise-wide basis through supporting specific functions (e.g., supply chain and marketing) or through umbrella application software comprised of specific modules for the different functions within an organization (e.g., SAP software). This project is comprised of the following parts: Part I: Software Application...
2. What steps should you follow to collect information for marketing research? 3. What are the 4P’s? 4. What are some other important factors beyond the 4P’s? 5. How can one “segment” the market? Why is segmentation important? 6. What is marketing strategy? 7. When dealing with “marketing reality,” what are the three questions that need to be addressed? 8. Why would a company need to forecast sales?
1. Select any topic for research and explain how you will use both secondary and primary sources to gather the required information. 2. Why is quantitative research used? 3. Evaluate the role of quantitative approaches to research by assessing the characteristic of quantitative research. 4. Distinguish between interview and questionnaires methods of data collection 5. Summarize the characteristics of qualitative research. Outline a research problem which will be best addressed by qualitative approach 6. What do you mean...
Select a website that sells a product or services. Research the company to gather additional information (e.g., via an annual report or investor relations site). Write a 1,050-word analysis of the website in which you complete the following: Determine who the assumed target market is for the website. Evaluate the website according to the manner in which the products or services are being sold (e.g., keywords, website structure, web links, product descriptions, messaging, chats, blogs, banner ads, pop-ups, shopping cart...
describe two or three of the more important technologies or business information systems used in your organization, or in one with which you are familiar. Discuss two examples of how these business information systems are affecting the organization you selected. Be sure to discuss how individual behaviors and organizational or individual processes are changing and what you can learn from the issues encountered. Summarize what you have learned about the importance of business information systems and why managers need to...
One of the Baldrige Core Values is Patient-Focused Excellence. The description on pages 40-41 of the Baldrige Excellence Framework document suggests numerous activities on which an excellent organization should focus to achieve patient-focused excellence, which I have extracted below (many of these ideas are reflected in the Criteria questions for Category 3): Concept 1…your organization must consider all features and characteristics of patient care delivery (including those not directly related to medical, clinical, and health services) and all modes of...