Question

---USA Super Bowl advertisement 2020--- Whether or not you watch Super Bowl football games, as a...

---USA Super Bowl advertisement 2020---

Whether or not you watch Super Bowl football games, as a marketer you should pay attention to the commercials. Choose one of the 2020 Super Bowl commercials advertising a service for this assignment. Who is the target market of this commercial? What need does this commercial address? How much did this commercial spot cost?

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Answer #1

Discover Bank

The target market of this commercial is the United States. It is targeted towards people who use credit cards, students & working professionals in the USA Market.

The need for widely accepted credit cards without any annual fees is what the commercial addresses.

The 30-second spot is divided into two 15 second commercials.

The cost for the 30-second spot is $5.6 Million.

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