Question

Question 2:

Sonic Selection would like to conduct A/B testing to improve the average revenue per site visitor. In order to reach their target, which is an average increase of $200.00 in revenue per site visitor, a new landing page is designed and then compared to the original website landing page. As the data analyst at Sonic Selection, you have been tasked with conducting an analysis as to whether the new website design achieves an increase in revenue per site visitor.  

A/B testing re-cap:

If you would like to revise what A/B testing entails, follow this link to a brief video explaining what A/B testing is, or revisit the interactive video in Unit 1.

2.1 State your null and alternative hypotheses for the A/B testing research project, in the spaces provided.

• Null Hypothesis (H₀)
  Start writing here:
• Alternative hypothesis (H_A)
  Start writing here:

Answer 1

Answer:

Stated null and alternative hypotheses for the A/B testing research project, in the given spaces

• Null Hypothesis (H0)
• There is no increase in the revenue achieves by the original website landing page and the new website design landing page.  
• Alternative hypothesis (HA)
• There is statistically significant increase in the revenue achieves by the new website design landing page to compare with the original website landing page.