Provide one example of either a "dog" in Portfolio Matrix, or "diversification" in Ansoff's Product-market strategies?...
Provide one example of either a "dog" in Portfolio Matrix, or "diversification" in Ansoff's Product-market strategies?
For example:
Dog: Apple's iPod
Diversification: AT&T going into TV business (by acquiring DirectTV).
Homework Answers
Answer:- Dogs exhibit low, unstable earnings with negative or neutral cash flow.
Example:- The BCG matrix of Pepsi co. is shown below:-
In the above figure, it is clear that Pepsi Max is a typical example of Dog
In the case of Ansoff's Product-market strategies, Diversification - the firm grows by diversifying into new businesses by developing new products for new markets.
Example:- The involvement of Pearson Group (a publisher) in television production companies and running an exam board (Edexcel)
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Provide one example of either a "dog" in Portfolio Matrix, or
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