Question

3) A shoe company's ads feature the members of a popular country music band. Product sales increase significantly among the band's fans. From the fans' viewpoint, the band is a: A) membership group B) reference group C) laggard D) subculture E) late-majority adopter

4) ________ are people within a reference group who, because of special skills, knowledge, personality, or other characteristics, exert social influence on others. A) Opinion leaders B) Late mainstream adopters C) Strangers D) Barnacles E) Lagging adopters

Answer 1

3) A shoe company's ads feature the members of a popular country music band. Product sales increase significantly among the band's fans. From

B) reference group

It is a reference group because the fans can associate the liking and preference of the music band members with that of theirs. Comparison hence becomes possible to establish a connect between the consumers with the shoe company owing to the involvement of the band.

4) ________ are people within a reference group who, because of special skills, knowledge, personality, or other characteristics, exert social influence on others.

A) Opinion leaders

Opinion leaders are such people whose knowledge and personality shape the reference group and can exert influence socially.